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What is SEOIf you’ve ever entered keywords into a search engine such as Google or Bing, you’re probably familiar with search engine optimization (SEO). Businesses that are top-ranked in your search results, not including paid advertisements, have effectively implemented SEO techniques into their websites.

  • Why is it necessary to optimize your website? If you’re the owner of a small blog devoted to family and friends, you may not care if your site is top-ranked or not.
  • But if you’re a company that wants greater visibility, the following three tips can increase your site’s appearance, which can translate to better sales.

Keywords Matter

If a potential customer does a Google search on a keyword, woe to the company that shows up on the 15th or 16th page of results. Smart businesses effectively incorporate keywords throughout their site, in their titles and in their web address. For example, if you’re the owner of a business that sells hair care products, you may want to sprinkle popular keywords like “hair” “shampoo” “styling” “products” throughout articles on your site. You can also incorporate keywords in URLs, such as www.mywebsite.com/haircare. Balance is key. If you overdo it with the keywords, the content may seem too promotional and turn readers off. Look for organic ways to include popular words.

Inbound Links

Every time you update your blog, you should strive to get other sites to link to your content, otherwise known as backlinks or inbound links. When search engines crawl the web, the more inbound links you have is a sign of your site’s popularity and can improve your page rank. Create compelling content and other blogs will be interested in linking to your site. Another way to increase backlinks is to write down a list of forums in your industry that have a large following, visit them frequently and comment on posts regularly. Most forums allow you to include your website URL with your signature.

Create A User-Friendly Site

It’s hard to improve your page rank if visitors have trouble navigating your blog, finding interesting content or if you don’t update it regularly. Keep your content fresh. An informative, attractive, well-maintained site can influence your popularity. If you’re unskilled at building an effective site, hiring a webmaster for website design will be worth it in the long run. He or she can implement good global navigation for your site, create unique title tags and meta descriptions.

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