Many do not understand the effectiveness of custom door hangers as a business marketing tool. Door hangers can be used quite effectively in marketing, combining the concept of a simple marketing tool and a completely new and unique promotional system for products or services. It might at first look easy to design marketing messages for custom door hangers. However, the concept follows the same principles as the ones required when preparing promotional materials for marketing products or services.
There are various classifications of door hanger printing. The following are some of them:
Family/unit based not individually based:
Unlike other custom print media marketing concepts, door hangers are more family or unit oriented rather than individually based marketing tool. The concept of custom door hangers are targeted to prospects who are groups of people like families and housemates, and unlike fliers, pamphlets, or brochures, the design of these hangers is not for one to one correspondence with its market. Custom door hangers can be considered to be a step below the posters that are meant for mass impact aimed at large crowd or gatherings. With this product targeting a group of people, the total design of advertising changes. With this the content is targeted towards a group of people having the same interest and demographic data.
In case of promotions aimed at community level, the door hangers are placed on the community door knobs. This would mean that door hangers would tend to enhance local promotions and may be a little more. This product help to enhance the exposure of products or services aiming to invigorate (or re-invigorate) a local sales base. If you own a business, local sales become an important revenue earner and these custom hangers are a cheap but effective marketing tool for such sales. Nothing works more effectively than custom door hangers.
Unique Message Delivery:
The very nature of door hangers is to carry a unique message with guaranteed delivery to a targeted audience. People are always keen to have a look at the contents of door hangers when they find one hung at their door knobs. Door hanger messages get delivered almost certainly, having 99% chance of being read, which would mean that your message has a larger chance of getting through to the concerned people than any other form of advertising media.
The benefit of cost:
As a promotional tool, custom door hangers are the most economical of any other marketing tool that we know of. The design and printing cost of this marketing tool is cheap compared to others, and it easy to distribute them.
Door Hangers - 100# Gloss Book
|4.25"x11"||Color front, No Back||$276||$382||$414||$831||$1,220||$1,609||$1,998||$3,944|
|4.25"x11"||Full color both sides||$340||$396||$415||$832||$1,249||$1,666||$2,083||$4,168|
Door Hangers - 100# Gloss Cover
|4.25"x11"||Color front, No Back||$344||$493||$649||$1,249||$1,569||$1,889||$2,208||$3,807|
|4.25"x11"||Full color both sides||$346||$521||$650||$1,266||$1,585||$1,905||$2,225||$3,823|
Jumbo Door Hangers - 100# Gloss Book
|5.5"x17"||Color front, No Back||$512||$832||$971||$1,388||$1,666||$1,902||$2,041||$2,875|
|5.5"x17"||Full color both sides||$804||$1,068||$1,207||$1,667||$1,805||$2,180||$2,458||$3,848|
Jumbo Door Hangers - 100# Gloss Cover
|5.5"x17"||Color front, No Back||$651||$971||$1,110||$1,666||$1,944||$2,222||$2,500||$3,890|
|5.5"x17"||Full color both sides||$971||$1,207||$1,249||$1,805||$2,222||$2,500||$2,778||$4,168|